Marketing and communication cannot be successful without effective communication and communication alone cannot be used to make a brand , marketing aspects have to be involved. That’s why it is important for SMEs to consider marketing communication as a fundamental part of its marketing efforts.
So what is marketing communication?
These are strategies, methods and tactics used to convey the messages in a unique and creative manner, either in a direct or indirect in nature with an intention to persuade the customers to indulge or purchase the products and services. Marketing communication involve the use of various modes, channels and platforms such as digital marketing ,PR exercises, content marketing, social media marketing and promotion , print and broadcast advertisements ,trade fairs and exhibitions.
A company thrives when the messages that are used on these channels have an effect on their targeted customers.
Examples of companies who have does this well are APA insurance and Safaricom are two of the leading companies in their respective industries .
They have managed to use the aspect of sparking deep emotions in their advertisements for their targeted customers. Their advertisements use emotional ,family related videos that have gained a lot of response because people relate to it and that make them feel.
Safaricom most recent Mother’s Day Campaign Video
Some reactions from viewers on twitter
This has made me cry. 😭
So grateful that one of the benefits of social media is that we can have honest conversations. Being a mom doesn't suddenly make you infallible. Happy #MothersDay to all moms especially the ones who are doubting themselves. You're doing great! 💕 #Humum https://t.co/G0Tbk1zXnU— Mwende Ngao 🇰🇪 (@mwendesusu) May 12, 2019
This was brilliant, the idea and the Truthfulness in this, Just KUDOS!
— Martin Wachira (@Martowachira) May 13, 2019
Mama Ako nasi Kila Wakati😀
— Ng'endo Njoroge (@HNgendo) May 13, 2019
Businesses should find different ways of connecting with their customers and most importantly be human. Thus fostering goodwill and trust in the market due to consistency and authenticity.
Itika Communications is a digital marketing firm that offers Design, Video Marketing, SEO, PR and social media services to businesses. For more details contact us at info@itikacommunuciations.com or 0755694769
